Parachute Mother's Day Campaign

The objective of Mother's Day campaign was to increase audience engagement on social media platforms by highlighting the relationship between mothers and daughters.
The campaign featured a heartwarming video that showcased the bond between a mother and her daughter. The social media contest also encouraged participants to share their own stories and photos with their mothers. The video received 3.5M+ views and 2.7K submissions.

I was leading the campaign and my role involved creating the campaign strategy, developing and executing content, and tracking and reporting social media metrics.

Due to the massive campaign success, the same strategy was adopted by the brand for Mother's Day 2021 and 2022.

Marico's subsidiary brand Parachute Advansed is the number one coconut hair oil in Bangladesh, with a 95% market share. The brand aims to increase audience engagement and brand loyalty.