MAGGI Star Home Chef Contest

MAGGI Star Home Chef contest was launched to keep its audience engaged during COVID-19 pandemic. For this project, I created a social media strategy aimed at encouraging consumers to interact with the brand via social media by sharing their favorite MAGGI recipes. The campaign garnered an impressive 65% more engagement than other campaigns, with over 400 recipe submissions on Facebook and Instagram.

The campaign saw such incredible success that the brand relaunched the campaign in 2021.

Nestle's subsidiary brand MAGGI is Bangladeshi's favorite noodle brand, with a 95% market share in the country. The brand wishes to keep its customers engaged and maintain market share by increasing sales.