Be Beautiful Bangladesh

The objective of the website was to empower women in Bangladesh by providing access to beauty products and promoting self-care and confidence. I developed and executed the content management system for the website. It included developing content pillars, selecting content types and creating content schedules. Alongside building the content management system, I also developed an integrated social media launch strategy using 6-second ads on Facebook, Instagram, TikTok and YouTube.

The project was initiated by UNILEVER Bangladesh to promote its beauty brands under one platform to better understand audience insight and provide personalized content.